My Role

Product Strategy

• Defined the core problem framing around access, speed, and preventive diagnostics in underserved and high-traffic environments

• Shaped the end-to-end user experience for a walk-up, autonomous diagnostic booth

• Articulated KwikCheck’s product vision and positioned it within gaps across healthcare access, urgent care, and preventive screening

User Research

• Developed a primary customer persona representing individuals seeking fast, reliable diagnostics without clinic friction

• Synthesized user motivations around convenience, trust, and immediate results

• Identified psychological and systemic barriers to routine preventive care adoption

Systems & Feature Architecture

• Co-designed the core booth ecosystem including self-guided intake, diagnostics flow, and AI-driven triage

• Defined system logic for test sequencing, result delivery, and care routing

• Helped translate clinical constraints into an intuitive, consumer-facing experience

Value Proposition & Positioning

• Created and refined KwikCheck’s Visual Value Proposition

• Positioned KwikCheck between urgent care, at-home tests, and traditional clinics

• Differentiated the platform through autonomy, medical-grade accuracy, and deployment in everyday environments