My Role
Product Strategy
Helped define the problem framing around retention and long-term engagement
Developed the behavioral and gamification architecture of XPfit
Articulated the product vision and the gap in the wearable market
User Research
Created customer persona (Alex)
Synthesized user motivations for gamified fitness
Identified the psychological barriers to adherence
Systems & Feature Architecture
Co-designed the core ecosystem: Game Mode, Coach Mode, Community Mode
Built the logic for XP, quests, milestones, and adaptive challenges
Value Proposition & Positioning
Created and refined the product’s VVP
Positioned XPfit between wearables and wellness games
Differentiated the product using behavioral design theory
Business & Market Work
Supported TAM/SAM/SOM modeling
Participated in financial plan refinement
What I Learned
Working on XPfit strengthened my skills in:
Systems thinking for gamification
Behavioral design and habit formation
Product storytelling and value proposition development
Market analysis and competitive positioning
Translating user psychology into product features
Visual narrative building for pitch decks
XPfit
An AI-powered wearable that integrates gamification, adaptive coaching, and community accountability to solve the biggest problem in fitness tech: long-term engagement.
My Role: Product Strategy, User Insights, Behavioral Systems, Value Proposition, Competitive Positioning.
[See our pitch deck here]